Content is a vital factor in the success of your SEO. If search engines find your content valuable and relevant to intended users, you are likely to secure a position on the first page of the search engine results page. If you want to create high-quality content and eventually obtain a competitive advantage, conducting content gap analysis must be on top of your priority. To fully understand why content gap analysis is beneficial to your website, it is important to comprehend how it works. Content Gap Analysis: What Is It And How Does It Work?Content gap analysis allows you to evaluate if your website has enough content to meet the current demand of your audience. Simply put, it is an effective strategy to find the gaps in your content and identify what is necessary to close the gaps. This will help you establish new strategies and improve your current content performance. This analysis is an actionable approach that lets you align your content with the needs of your target audience. Once you successfully fill in the gaps, you can attract more online users and convert them into paying customers. Additionally, a content gap analysis will benefit your SEO and allow you to build a stronger relationship with your audience as well. Content gap analysis includes an audit of the following types of content:
Tailoring Your Content to the Buyer's JourneyWhen people search through the internet to look for a certain product, they will not immediately commit to a sales call. Instead, they are likely to conduct some research to compare stores, prices, and shipping options. These sets of information will help them choose the most fitting option that will satisfy their needs. These days, potential customers exert extreme effort to gather relevant information that will assist them in making informed decisions. That said, it is imperative for a business to effectively communicate its offerings to draw the attention of these customers. And to be able to do that, you must have a better understanding of the buyer’s journey, a marketing term for the process that a customer goes through before purchasing a product. The buyer’s journey includes four stages — awareness, consideration, decision, and success. Each stage should have valuable content that will make your customers proceed to the next stage. By conducting a content gap analysis, you will be able to identify whether you have content for all the stages of the funnel.
How to Conduct a Content Gap AnalysisContent gap analysis involves a step-by-step process of finding holes or gaps in your existing content. Here are the steps on how to conduct a content gap analysis: Identify Your Buyer's JourneyPay attention to what your potential customers need. Start by understanding what questions they have to create content that they will find useful. Then, write out calls to actions that are compelling enough to convert them. Perform Market ResearchTo better understand your potential customers’ needs and concerns, performing market research is an essential key. You can make use of Google forms to gather necessary information for your content ideas. Review Your Website's ContentCreating content that does not directly speak to your target audience is only a waste of resources. By reviewing your content, you will see if it serves its purpose and aligns with the buyer's journey. Review Your Competitors’ ContentOne of the most effective ways to outrank your competitors is to know what strategies they have. Learn about the content and keywords that help them lead visitors from one stage to another. Frequently Asked QuestionsPerforming a content gap analysis is a common practice for websites that aim to top the search engine results pages. If you're new to this, you might have plenty of questions such as the following: What does a content audit look like?A content audit examines your content's overall performance. It evaluates your channels and individual metrics to see if your content strategies are working. How much does a content audit cost?The cost for a content audit greatly varies depending on the size of your website. For a mid-sized and large company, an audit could cost anywhere from $3,000 to $30,000. How do you identify content opportunities?Start by analyzing your keywords and queries associated with your site. Then, focus on what your audience liked the most. Have the Best Content with Bliss DriveTailoring your content to the buyer’s journey is key to converting your visitors to paying customers. On top of that, it can yield a long-term positive impact on the growth of your business. So, don't only focus on creative and informative content. Make sure that your customer will be moved towards a favorable action. Maximize the power of content marketing by working with us at Bliss Drive! The post Doing Content Gap Analysis: A Quick Guide appeared first on Bliss Drive. from https://www.blissdrive.com/blogs/doing-content-gap-analysis-a-quick-guide/
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Backlinks, also called inbound or incoming links, are clickable links from other websites that point back to pages on your website. Google considers backlinks as a sign of credibility and an important ranking factor in its algorithm. Understanding how backlinks impact your website’s performance is essential, but it’s also important to know what a backlink gap analysis is and what benefits it brings. Benefits Of A Backlink Gap AnalysisCarrying out a backlink gap analysis is beneficial for your search engine optimization (SEO) strategy. While it may be just one of the many facets of your SEO tactics, it plays a crucial role in increasing your domain authority by allowing authoritative sources to link to your site. Backlinks from the most authoritative industry sites are an effective way to obtain great site traffic and improve your search engine results page (SERP) position. If your competitors have more high-quality backlinks from high-ranking sites, they will consistently be on top of search engine results. But by performing backlink gap analysis, you will be able to analyze your competitors’ backlinks, discover opportunities, and work on your linking strategies. Understanding Backlink Gap AnalysisTo reach a wider audience and eventually convert more leads, a company should always aim to make it to the top of search engine results. High-quality backlinks are extremely valuable and helpful to achieve this goal. But how would you measure that more high-quality backlinks are coming to your site against those of your competitors? This is where backlink gap analysis helps. A backlink gap analysis, also known as competitor backlink analysis, assists in identifying authoritative referring domains that are still not linking to your site but are already linking to your competitors. With the help of backlink gap tools, you will be able to determine the gap between your site’s backlinks and your competitors’. Knowing the backlink gap will allow you to build backlinks from the same referring domains as your competitors. This, in return, will increase your overall traffic volume. With the help of this comprehensive strategy, expect your site’s domain authority to improve, as well as your SEO score. Frequently Asked QuestionsHere are the answers to some of the common questions about a backlink gap analysis or competitor backlink analysis that every marketer has to know: How do you perform a competitor backlink analysis?Performing a competitor backlink analysis is not as complicated as you think. You can use a backlink analysis tool that will help analyze data and provide results. Should you remove toxic backlinks?Yes. Toxic backlinks pointing to your website can harm your SERP rankings. They can damage your domain authority and credibility. What are high-risk backlinks?High-risk backlinks are links construed as bad. They can negatively impact your SEO and significantly reduce your ranking. Thus, the removal of these links is of great importance. Boost Your Rank With Backlink Gap Analysis TodayA backlink gap analysis is a comprehensive strategy that aids in establishing the authority of your website. Domain authority, as we all know, is a critical concept in SEO. This backlink research is just one aspect to incorporate into your SEO strategies, but it’s a major opportunity that you must exploit. The first steps to conduct a backlink analysis can be challenging. Make sure to partner up with a company with an excellent track record. Start your journey by getting a competitive analysis through BlissDrive! The post What Are The Benefits Of A Backlink Gap Analysis For Your Website? appeared first on Bliss Drive. from https://www.blissdrive.com/blogs/what-are-the-benefits-of-a-backlink-gap-analysis-for-your-website/ Search engine optimization (SEO) is important to stay ahead in the competitive digital marketplace. But to ensure continuous success, the best marketing strategies must consistently be in place. If you want to outrank your competitors and measure your performance, SEO tracking will be an essential and effective strategy. Get to know more about SEO tracking and understand better how it can assist you in achieving your set targets. Understanding Competitor SEO TrackingWhen it comes to competitive SEO strategies, marketers can attest to the incredible advantage that competitor SEO tracking gives to a brand. SEO tracking, also known as SEO competitor analysis, helps identify websites that rank higher than you on Search Engine Results Pages. This will enable you to learn about their strengths and weaknesses. Simply put, SEO tracking will allow you to look at your competitor’s performance and determine how you can improve yours. Specifically, this powerful strategy will help in optimizing your conversion funnel. As a result, you can grow your brand and maximize your return on investment. Competition plays a crucial part in making a business successful. It becomes a way for you to clearly see your goals, know where you are lacking, and constantly do better. That’s why conducting a competitive SEO analysis will not only take you to the next level; it’s a valuable strategy that makes sure your investments are worth the results. To be able to see your competitor’s SEO, here are a couple of things that you can do:
4 Steps Of SEO TrackingFocus on these four steps of competitor SEO tracking that will take your business to greater heights: Know Your Competitors And How They OperateThe first step to SEO tracking is determining who your real competitors are. Remember that not everyone on the marketplace is a competitor. You must only pay attention to those businesses that qualify as competitors in terms of high-ranking keywords. You need to acquire a deep understanding of how they implement their marketing strategies and adapt to the changes and trends. Use SEO Tools To Help With The TrackingUtilizing SEO tools is a practical way to keep an eye on your competitors’ online undertakings. Imagine how much information you need to monitor, and without any SEO tools to assist, SEO tracking can be costly and frustrating. These tools can facilitate tracking your competitors’ keywords, backlinks, and rankings. Benchmark And Analyze ResultsAfter using the right tools for the SEO competitor analysis, you will be able to gather data, including estimated organic search traffic, estimated keyword rankings, domain rating, and the number of referring domains. Once you have the analysis results, you may now use them to compare with your website’s performance. Take Advantage Of Your Competitors' Backlinks, Keywords, And ContentAfter carrying out the SEO competitor analysis, the next thing to do is evaluate the results carefully. Look closely at the type of content, backlinks, and keywords that put your competitors on the top. To understand better how your website and your competitor’s website differ from each other, you can perform a keyword gap analysis, link gap analysis, and competitor content analysis. Frequently Asked QuestionsSEO has been around for a while, but many still have a few questions in mind. We’ve gathered a few of them to give you the answer that you need. What is SEO performance?SEO performance is the result or impact of your efforts to increase traffic on your website. It is measured through SEO metrics. What is the most important KPI in SEO?There are many critical KPIs in SEO, but the one that correlates most with your SEO success is the search ranking. How much do backlinks cost?Backlinks’ cost can vary depending on the quality and volume. Local SEO packages can cost from $500-$1,500. Meanwhile, National SEO packages range from $2,400-$5,250. Outperform Your Competitors With Bliss DriveWithout a doubt, SEO tracking as a powerful strategy can bring your website to the highest ranking of search engines. By analyzing your rival’s most effective strategy, you can gain more traffic and achieve higher conversion rates. Start your journey towards SEO success; work with Bliss Drive for quality SEO services today! The post SEO Tracking: An Effective Way To Outperform Your Competitors appeared first on Bliss Drive. from https://www.blissdrive.com/blogs/seo-tracking-an-effective-way-to-outperform-your-competitors/ Digital marketing methods have largely eclipsed traditional marketing strategies in most efforts to increase customer acquisition and conversion. While the majority of people are now online, traditional marketing is still valuable. This is due to the fact that not everyone spends time in the digital world. Combining the two marketing methods enables a business to reach a broader audience. For years, debates surrounding traditional marketing vs digital marketing, have been raging. However, strategic marketers know that it’s not all about old marketing vs new marketing. Picking the right strategy comes down to the specific needs of every business — so why not combine the two to meet every need? Can Traditional and Digital Marketing Work Together?Integrating traditional and digital marketing methods concurrently has the potential to yield incredibly impressive outcomes for your business. When all accessible marketing tactics are used, customer acquisition, reputation management, and brand recognition are all viable. When you create a strategy that merges the two, the benefits can be doubled. When it comes to combing the two techniques, it's vital to remember that there is a big difference between traditional marketing and digital marketing — each medium has a particular effect, depending on the product or service being marketed. To attain the best results, it's recommended to seamlessly blend digital and traditional marketing methods, as this will attract and convert a larger number of people than marketing just through one channel. This enables you to reach a more diverse audience. By integrating both traditional and digital marketing, you can ensure that your message reaches your entire target audience. For example, you could use traditional marketing to incorporate a call to action in a radio broadcast or print ad that encourages people to visit a website. This is an excellent means to bridge the divide between digital and traditional marketing because it transforms your audience into active participants. When customers are provided with the option to navigate from one marketing channel to the next, any traditional marketing concept can be integrated with digital marketing. Combining the two lets you use all available channels to reach and convert a greater number of prospects. Understanding Traditional MarketingWhat is traditional marketing and what sets it apart? Simply put, it is defined as any method of marketing that does not take place online. This can be accomplished through the use of print, radio, direct mail, telephone, and television, among other media. When it comes to traditional advertising vs digital advertising, the former has more success in reaching out to highly focused audiences. Traditional marketing is one of the most well-researched marketing methods available, as well as one of the oldest marketing tactics still in use. This method is still popular among marketers since it has been tried and tested through time and has proven to be effective. Traditional marketing is something that everyone encounters on a regular basis. This is why traditional marketing channels are critical for reaching out to local populations. Some audiences are more easily reached via traditional advertising vs digital advertising methods, such as seniors. The primary difference between traditional marketing and digital marketing is that the traditional marketing concept of placing advertisements in actual places where people can see, hear, or interact with them is crucial in the execution. Understanding Digital MarketingSo how is digital marketing different from traditional marketing? Since you already understand what traditional marketing is, the answer is obvious. It’s conducted online and includes paid and organic advertisements on social media and search engines, as well as email, influencer marketing, and video marketing, to name a few. Digital advertising is all about using traditional marketing concepts online. These include paid social media ads, email newsletters, and pay-per-click (PPC) advertising, which are being used in line with more intricate digital advertising techniques such as search engine optimization (SEO). In the digital marketing vs traditional marketing feud, digital marketing has a clear advantage in terms of popularity as a result of the technological developments occurring across the globe. The popularity and even necessity of social media, news websites, and even eCommerce illustrates how prevalent digital marketing has become. In fact, even as early as 2014, 70% of consumers have been more inclined to learn about products online as opposed to traditional advertising methods. One important difference between digital marketing and traditional marketing is that digital marketing offers a broader range of choices. When it comes to digital advertising, your decisions will revolve around which digital platform, instead of physical placement, is best for your campaign's goals. How Digital Marketing WorksDigital marketing works by applying the traditional marketing concept of gathering information about your target audience and then connecting with them online via digital media. This approach benefits most industries, from retail to entertainment, and even to health and real estate. The disadvantages of traditional marketing mainly revolve around limitations in terms of convenience, cost, and accuracy. As such the key advantages of digital marketing include:
Although it's favorable in many ways, digital marketing also has disadvantages. One difference between digital marketing and traditional marketing is that digital marketing is dependent on technology which can lead to the following issues:
Frequently Asked QuestionsHere are quick tidbits to help you understand better. What's the future of digital marketing?A combination of digital and traditional marketing is expected to dominate in the upcoming years. What are the challenges of traditional marketing?Traditional marketing is challenging in terms of tracking, time, and budget. How do you do digital marketing for beginners?Beginners can start by using familiar platforms like social media. Greater Success With Traditional And Digital Marketing This 2022Old marketing vs new marketing is a thing of the past. Today, businesses need to update their digital marketing strategy and include both to eliminate the disadvantages of traditional marketing and digital marketing. However, this endeavor requires time, knowledge, and experience.
The post Blending Traditional Marketing With Digital Marketing For Greater Success appeared first on Bliss Drive. from https://www.blissdrive.com/blogs/blending-traditional-marketing-with-digital-marketing-for-greater-success/ Digital marketing, when done right, can help your business succeed and generate revenue higher than you’ve ever experienced before. Indeed, the role of digital marketing is continuously increasing, so you should ensure that your business can catch up. Ensure that you avoid common eCommerce mistakes by applying the right digital strategy. Start by educating yourself on why your business needs effective digital marketing. What is Digital Marketing?Digital marketing is a way for brands to engage with customers through channels such as search engines, social media, and email. Companies can adapt marketing campaigns for each channel according to the nature of the message. According to the 2020 research published by the Content Marketing Institute, 86% of marketers were able to increase brand awareness by using one or more digital marketing methods. Ultimately, as digital marketing increases your online visibility, other benefits will follow toward business growth. Top 10 Signs You Need Digital MarketingIf you're ready to start drawing up your digital marketing plan, there are numerous things to consider. In line with this, it's time to think about the signs that you need to apply digital marketing for your online business. You Don’t Have a Dedicated Digital Marketing StrategyIf your business doesn’t have a clear digital strategy, it probably won’t have a bright future. You need to prepare in advance by investing in digital marketing strategy development. Set measures to see which activities are effective and which ones aren’t, and adjust as you go. Your Website Doesn’t Get Enough VisitorsIf your site has low traffic, it could indicate that your brand is not as popular as you think. Digital marketing can help you attract more visitors and grow your business. You can then offer the best products and services to your clients, which can also help you generate more sales. You’re Unaware of Your Target AudienceIf you don’t know who your target market is, you won’t find them on the Internet. As a result, you’ll have difficulty attracting your ideal customers to your site. The internet is where most people look for products and services, so you need to find ways to get your brand in front of the right people. You Aren’t Capturing Enough Market ShareDo you want to increase your market share? You need to be more visible on the Internet. Even if you have the best products and services, your audience may not be able to locate you online without the right approach. Digital marketing can help you increase your brand’s visibility and make itself a household name. You Want to Show Up Higher on Search Engine Results PagesOne of the primary reasons people use search engines is to find products and services that meet their needs. Search engines have become so popular that most people don’t even bother to look at traditional sources of information anymore. You need to ensure that your business is getting the visibility it needs by showing up higher in search engine results pages. Digital marketing agencies can help you by optimizing your website and improving your eCommerce SEO performance. Your Existing Analytics Are PoorAre you familiar with your company's performance online? You must identify your analytics and pull them up from a poor state to succeed in eCommerce. Identify what you want to measure and use this data to form better digital marketing campaigns. You Can’t Stay Ahead of the CompetitionEven the best companies need to develop an effective digital marketing strategy to stay ahead of the competition. Your competitors may be making better use of digital marketing techniques to pull ahead. If you don’t step up your game, you could lose business because you cannot deliver the same value. Your Marketing Strategies Are Not IntegratedYour marketing campaigns should have a clear direction. You should integrate your overall digital marketing strategy to reach your audience through different channels. For example, when a customer buys from your site, offer after-sales services, promotions, and perks through email campaigns. You can also utilize the power of social media to get your brand's name out there. You Are Looking for New Ways to Generate LeadsYou may be using some traditional methods to generate leads. However, you may need to find new ways of lead generation if your business growth has plateaued. Digital marketing strategies like content marketing, SEO, and PPC ads can be used to improve the number of leads your business generates. You Want A Cost-Effective Way to Market Your BusinessWhen making marketing decisions, you should always consider the cost-effectiveness of the methods you use. Unfortunately, some traditional approaches can be costly and challenging to implement. Digital marketing methods, on the other hand, can be more cost-effective and flexible. This is especially the case when you work with a full-service digital marketing agency since it can provide multiple solutions and help you to save on cost. Frequently Asked QuestionsDo you want to learn more about digital marketing? Here are some of the most popular questions on the topic, answered for you. What are the six types of digital marketing?There are six main types of digital marketing: Search Engine Marketing (SEM), Social Media Marketing (SMM), Marketing Automation, Email Marketing, Content Marketing, and The Internet of Things (IoT). What does SEO mean?SEO is an acronym for Search Engine Optimization. It is a set of techniques and strategies that help your site rank higher in search results. What is SMO in digital marketing?SMO is an acronym for Social Media Optimization. It refers to the process of creating, sharing, and promoting your business' social media accounts to get more leads and increase the number of sales your business generates. Which digital platform is best?There isn't one digital platform that's best in every situation. The best platforms for you will depend on the goals you want to achieve with your digital marketing. What are the main tools of digital marketing?When formulating a digital marketing strategy, you should consider using automated tools like Google Analytics, HootSuite, and HubSpot. Now that you know the reasons behind the importance of digital marketing, it’s time to start doing the work. If you’re planning an integrated digital marketing approach, Bliss Drive can help you with your digital marketing needs. Know more about our SEO services by booking a free consultation today! The post 10 Reasons Why Your Business Needs A Digital Marketing Strategy in 2022 appeared first on Bliss Drive. from https://www.blissdrive.com/blogs/10-reasons-why-your-business-needs-a-digital-marketing-strategy-in-2022/ Regardless of the marketing strategies you are using, content marketing should be integrated into your business. That said, all forms of marketing should include high-quality content, whether it is social media marketing, SEO, PR, PPC, inbound marketing, or content strategy. What Is Content Marketing?Content marketing is the process of creating and distributing relevant, valuable content to current and prospective customers — blogs, social media posts, newsletters, white papers, emails, and videos, among others. When done properly, this content demonstrates competence and shows that a business values the individuals to whom it sells. Consistent usage of content marketing helps you develop and cultivate relationships with new and existing customers. When your audience sees your organization as a partner invested in their success and a valued source of information and guidance, they are more likely to pick you when the time comes to buy. Why Do You Need To Have A Content Marketing Strategy?Developing a strategy that is tailored to your specific business and target audience enables you to stay true to your brand and maximize the effectiveness of your marketing materials. It is critical to analyze each asset in terms of its value to the strategy as a whole and then make necessary adjustments. A 360-degree content marketing strategy informs customers, engages prospects, and closes transactions. Ways To Get Started With Content MarketingAlthough content marketing may seem overwhelming, it does not have to be. A content marketing plan that is successful should be manageable and sustainable. To begin, follow these steps:
Content Marketing To Engage Your Target AudienceYou may effectively reach your target audience and enhance conversions with effective content marketing. There are numerous methods to market your content to increase income, boost brand awareness and recognition, and develop relationships with existing and potential customers. Additionally, don't forget to maximize the value of each piece of content you publish. First, evaluate which type of content is most effective for your business and audience, then create a content marketing strategy to increase your bottom line immediately. If you need professional help, contact Bliss Drive today! The post What Does Content Marketing Include appeared first on Bliss Drive. from https://www.blissdrive.com/blogs/what-does-content-marketing-include/ Every business owner knows that content marketing is essential for online success. However, many don't realize that the design of their website can have a significant impact on the effectiveness of their content marketing strategy. In this blog post, we will discuss how web design affects content marketing and provide some tips for ensuring your website is as effective as possible. What Is Web Design And What Does It Do For Content Marketing?Web design is the process of creating a website, which includes selecting a domain name and web hosting provider, designing the website's layout, and adding content. In most cases, web design also includes the development of a website's branding, including its logo and color scheme. Website design plays an important role in content marketing by helping to ensure that content is displayed in a pleasing and easy-to-understand manner. Well-designed websites also make it easier for search engines to index content, which can help to improve a website's ranking in search engine results pages (SERPs). Ultimately, a content-friendly site can help increase website visitors due to its visual appeal and by being a valuable resource. 3 Ways To Find A Good Web DesignerA website can be an effective content marketing tool if designed properly — which is why finding the right web designer is essential. Below are a few tips to ensure you find the right web designer that can ensure your website is visually appealing and while keeping your content in mind: 1. Look For ExperienceWhen looking for a web designer, it is important to make sure the designer has experience designing sites around content. A site's code should be well structured and optimized for search engine crawling by following standard industry practices. It's also important to find a web designer with knowledge of standard HTML coding languages, including Cascading Style Sheets (CSS) and hypertext markup language (HTML). 2. Find A Designer That Understands Both SEO And CMSAs a business owner, it is important to find a web designer that understands how search engines work, which will ensure your site can be easily indexed by search engines. It's also beneficial to hire a web designer who understands the back-end of content management systems (CMS). A knowledgeable web designer can make it easier for content managers to manage content on the backend without affecting the front-end interface. 3. Find A Web Designer That Has An Extensive Portfolio Of WorkWebsites need to not only look good but function properly and provide ease of use and navigation. Before hiring any web designer, look closely at their past work and determine if their style matches what you're looking for. Tips On How To Work With Your New Designer So They Can Best Suit Your NeedsThere are several things you can do to optimize your web design for content marketing. Here are a few things you can do to help your web designer build a visually attractive website while still ensuring there is relevant content that grabs users attention: Make Sure It's Easy To ReadHow web pages are designed can influence how your content is read by search engines and visitors alike. You should make sure your site is clearly laid out, with large font sizes for main headings and titles. The way in which the content is organized on a page also makes a difference when it comes to SEO. Standard industry practices recommend designs that include standard block elements, such as one chunk of content per paragraph, rather than running multiple paragraphs together without breaks. Focus On Less Visual NoiseHow web designers choose to design their sites can have an impact on user experience (UX) online — and affect the amount of time they spend reading or engaging with your content once they get there. Too much visual noise on a web page can be overwhelming and distracting for users, resulting in them leaving your site quickly. Designers can combat this by using cleaner, simpler designs that don’t include as many bells and whistles. Make Use Of TypographyGood web design also relies heavily on typography to communicate effectively with users. Typography can be used to lead the user’s eye through a page or set the tone for the content. For example, if you want to create a sense of urgency or importance, you might use larger fonts or bold text to highlight key points. Use Whitespace EffectivelyWhitespace is the empty space on a web page, and it’s an important design element. Too much text or graphics without any breathing room can make a page feel cluttered and overwhelming. Designers can use whitespace to create contrast and to focus the user’s attention on specific elements. Pay Attention To LayoutThe layout of a web page is another important design consideration. When designing a page, think about how you want users to move through it. Should they scroll down or click through links? How do you want them to interact with your content? Good layouts will help keep users engaged and on track throughout their visit. Be Sure To Test Your DesignOnce your web designer presents a web design that you think will work well for your content marketing strategy, it’s important to test it out. Have your team or colleagues test the design on different devices and browsers to make sure it looks good and works correctly, and ask for advice to see if your content is more engaging given the design. In ConclusionWeb design is an important part of content marketing. It can help you create a website that’s easy to use and navigate, which will make it easier for your users to find the information they need. With the right visual elements, your content marketing efforts can increase ten-fold and help you stand out from the competition. Getting the right web design services is essential for any business owner. At Bliss Drive, we offer exceptional web design services that keep your potential customers in mind. From integrating search engine optimization and creating unique web design plays, we'll ensure your site is built for your target audience. Contact us at Bliss Drive and schedule a free consultation to see how we can create an SEO and user-friendly website for your brand today! The post How Web Design Impacts Content Marketing appeared first on Bliss Drive. from https://www.blissdrive.com/blogs/how-web-design-impacts-content-marketing/ Bliss Drive President Richard Fong lately seemed on Bright Suggestions Podcast to cover his effectiveness as a electronic marketer. Sharing his strategies and also concepts along with bunch Trent Dyrsmid, he shined a illumination on the tools, tactics, and also approaches made use of through today's leading business owners. Joy Travel Head Of State Seems On Vivid Ideas PodcastKey Takeaways:Position on top in search engines doesn't take place through the night. If you are actually starting at the starting point of your SEO adventure, it may take up to pair of years or more to begin placing on top of search engines. If performed properly, you can outrank big names like Amazon as well as Wal-Mart Once you are actually placed greatest, you do not have to place as a lot money into your SEO approach. When you place at the top, you're receiving a lot more organic sales that your rivals are actually given that folks usually tend to purchase based on natural searches because they trust Google. Consistently perform your keyword research study. Check out in all of the items you provide and shorten a couple of groups that possess good frames. Making use of devices like A-HREFS will definitely reveal you a really good range of keyword amount as well as problem and also permit you know what your competitors is actually rating for in order that you may compare. Make certain your search phrase looks in these 5 things: 1. Label, or name tag 2. Meta summaries 3. H1 tag 4. H2 tags 5. Body system copy: Use 1% -2% of the keywords quality for the focused key phrase in your material. Off-Page SEO Is Equally As Vital As On-Page.Off-page SEO assists build your track record and also authorization in your business, which will certainly aid improve your web site's overall ranking. The more backlinking you carry out, the much better your odds of Google strongly believing that you are an authoritative source who must position much higher. Visit: https://www.blissdrive.com/seo-for-ecommerce-ultimate-guide/ Stay Energetic On SocialActive social media pages allow you to connect back to your internet site for additional web traffic while allowing you to simply as well as personally interact your customers. Read the complete transcript: Trent: Hey, what's up everyone? Trent Dyrsmid listed here; invite back to an additional incident of the Bright Ideas Podcast, thank you so much for joining me today. Our company are actually below to aid you discover what works in e-Commerce by shining a light on the tools, the tactics and also the techniques that are in use through today's leading entrepreneurs. Mentioning joining me on the program today is actually a fellow due to the title of Richard Fong. Richard. You can view him on the monitor to my left or even right, some of both. He manages an SEO firm in Orange County The golden state and he assists shopping businessmen defeat the large providers like Amazon, Wal-Mart and multi-billion buck brands in the natural hunt position. And he is actually been actually featured on Forbes as well as entrepreneurs magazines Sites. He is actually wed along with a one years of age child so we understand that's a full time work since I utilized to possess one of those. She is actually a little bit of much older currently and he is an enthusiastic salsa dancer. Richard, thank you so a lot for producing some time to arrive and discuss your wisdom along with my viewers, it's a pleasure to possess you on the program. Rich: Hey, thank you for possessing me; it is actually fantastic to be listed below. Trent: So in reviewing your biography, did our team miss out on anything? Exists every other significant information you think the viewers should know about you prior to our company delve into referring to SEO as well as just how shopping local business owner can use it to increase revenue? Rich: I assume the only trait individuals may not know is that I was really born in China, Shanghai and then I dropped in to the USA. I was really in Kansas; I matured there you know considering that 8 to university and after that mosted likely to UCI University of The Golden State Irvine up from there. Yeah. So you understand I'm I talk some Mandarin not well-versed however you understand and after that I've resided in the Midwest. Trent: Acceptably effectively, allow's study it. So, allow's start off with considering that we are actually heading to speak thoroughly about your knowledge in SEO specifically exactly how it refers to managing an shopping establishment. With any luck you possess some kind of amazing outcomes, a tale for a customer maybe that you carried out that we can chat regarding and how your expertise participated in a part in achieving that end result, therefore what arrives to mind for that? Rich: Yeah I carry out. Thus couple years back as well as we're still teaming up with this customer. Our experts helped them-- There were actually a whole vendor, they wholesale to representatives generally as well as they understood that consumers were actually buying this things directly right. So they would like to develop a internet site where they could possibly market to customers straight and kind of circumvent the suppliers. What they did was they created out a web site as well as after that when they had the web site, they possessed no SEO, no position, no one might find them. Now if we go as well as search for them, if we seek it like say Expense shareholders or even indicator holders, they're ranking number one the provider title is screens as well as owners and our company're out ranking Amazon.com, Staples, Office Depot, Wal-Mart all those companies for very big key phrases that are actually getting 1000s and also thousands of search online forums monthly. via Founder of Bliss Drive https://ift.tt/3s5g1cv Depending on your marketing strategy of choice, the value of content marketing can be extremely high when it comes to ROI. However, it can be challenging to measure whether or not your investments have paid off in terms of achieving your goals with your target audience. To calculate ROI in a simplified form, you can also figure out the percentage of revenue you gained compared to what you spent. This involves using the return minus the total investment, divided by the investment, multiplied by 100. If you are earning more in terms of sales, it means that your marketing strategy is successful. Calculating Content Marketing ROIAlthough getting a percentage value for ROI can be valuable, you can also keep track of other metrics to provide an indication of your success. Some questions to ask include:
Once you figure out which type of content is underperforming, you can find ways to improve marketing ROI through techniques such as more personalized marketing. Measuring Web TrafficTo look at the amount of web traffic exposure generated from your content, you can use Google Analytics to view the amount of traffic from organic searches. This can help you track the success of any blog posts, videos, articles, guides, and infographics your company has created. You can also figure out which keywords are driving traffic to your website by typing in the URL of your content onto SEMrush, so you can gain a better idea of what your target market is looking for on search engines. Measuring Social Media SharesSocial media shares can help you gain new customers and broaden your target audience. Most social media platforms come with useful dashboards that can give you an insight into the number of content shares and likes you receive over a period of time. Another useful metric to keep an eye on is the number of new followers gained after a marketing campaign. Paying attention to the rate that you’re losing or gaining followers can give you an idea of the type of content that captures the attention of your audience. However, it’s important to keep in mind that the number of followers isn’t everything. Active engagement in the form of comments, likes, and reviews is key. When it comes to tracking content marketing ROI, note that it can take around six months before you see results from a marketing campaign. Since content can take some time to gain traction, it’s best to be patient before making any changes to your budget and marketing strategy. Learn more about how our team at Bliss Drive can build a unique content marketing strategy to boost your web traffic and increase sales! The post How To Measure Content Marketing ROI appeared first on Bliss Drive. from https://www.blissdrive.com/blogs/how-to-measure-content-marketing-roi/ Content optimization is a way of ensuring that your content can reach your target audience. For search engines to rank your website prominently on search engine results pages, you’ll need to ensure that your content has the right keywords, contains readable copy, and is well-structured. This is where content optimization comes in. A well-optimized website can lead to a boost in eCommerce sales, increased organic and social media traffic, and a better user experience overall. The Content Optimization ProcessThe process of content optimization involves trying to make your website as user-friendly as possible in terms of the browsing experience. That said, both text and media content should be informative and well-organized. Text OptimizationThe landing page of your website is what creates the first impression on users. As well as providing original, compelling, and well-researched content, you’ll need to ensure that your text contains the relevant keywords to help your website rank more efficiently. Keyword ResearchKeyword research involves the process of finding the most common words and topics relevant to your niche and target market. These are the words and phrases that users type into search engines so that they can find the answers to their queries. Research tools such as Ahrefs and SEMrush can help you identify keywords by authority, relevance, and volume. You can also identify which keywords are commonly used by your competitors so that you can narrow them down. Once you identify the topics and keywords you need to focus on, you can use these keywords in blog posts, product descriptions, and other content on your website. Title Tags and Meta DescriptionsIn addition to keywords, you’ll need to pay attention to other elements of your web page, such as title tags and meta descriptions. Title tags help describe the content on a page in a few words. It also helps search engines categorize your search result. Meta descriptions provide more information about your website. They are usually displayed in search engine results pages as a quick summary of what to expect before clicking on your page. Media OptimizationJust like text, photos and videos on a website should be optimized for search engines and users. For users with slow connections or those who have visual impairments, an alt tag can provide alternate text to describe the contents of an image that cannot be displayed. In addition, image tags can provide contextual information when a user scrolls or hovers their cursor on top of an image. Furthermore, file size and image quality can impact the load speed of your website. Reducing your image file size without compromising quality as much as possible can help a page load much faster. This improves user experience and prevents your website from ranking poorly on search engine results pages. Why Content Optimization MattersAt the end of the day, focusing on content optimization can lead to an increase in audience engagement, more web traffic, and a greater number of sales. Knowing what your target market is interested in can help you organize your website more efficiently so that you can promote your content to a broader audience. Learn more about how we can help you with SEO in terms of keyword research, content creation, and more at Bliss Drive! The post What Is Content Optimization in SEO? appeared first on Bliss Drive. from https://www.blissdrive.com/blogs/what-is-content-optimization-in-seo/ |
About Us
Before starting Bliss Drive in 2009, Richard Fong had already spent over 7 years earning online with eBay, Adsense, and Affiliate Marketing. Along his journey to online mastery, he invested tens of thousands of dollars every year in internet marketing education, over and above the endless hours he spent reading internet marketing forums, purchasing and studying marketing materials, going to internet marketing conferences and seminars, connecting with industry leaders and getting specialized coaching. Archives
October 2020
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